One of the key strengths of the McDonalds brand is that, whatever you think of it, their food tastes the same wherever in the world you eat it. I don't care much for McDonalds' ability to steam a burger to within an inch of its life, but their hot apple pies and ice cream are a special kind of plastic magic. But who would have imagined they could tackled the decent coffee and cake thing? I was genuinely surprised; I certainly won't rule out a return visit. And that's a confession I didn't expect to make.
Sunday, 9 October 2011
It's not a picture I'm proud of but I'll say I guess it had to be done to mask the clear lack of principled behaviour on display here. As someone who has enjoy living in a land beyond the reach of McDonalds and Starbucks it is unfortunate to have to confess that this weekend's trip to Sarajevo saw us not just sampling McDonalds traditional fast-food but also indulging in their take of the Starbucks formula.